UKSF (SAS) veteran owned company

January 2020 SALE

20% off entire order
Minimum purchase of 2 items
Active from today until Jan 31


Great brand driven by a great guy, an excellent colleague on special projects, who's been there, done it and is now making the T Shirt!

Ed Brown

Good bloke !!! Walks the walk and tells you how to get there ... very practical real world training and results

Gman Leonidas

This guy is the tip of the spear. Follow him, let him motivate you. Then support him as a small business.

Manish R Patel


Who Dares Wins.

Be all you can Be.

Push Yourself in all you Do. 

Focus, Drive, Discipline, Unrelenting Pursuit of Excellence.

Humility, Strength and  Honour.

Help Others and Lead the Way.

You Can Do Anything You Set Your Sights On.

Make It Happen.

Get It Done

🇬🇧Who Dares Wins 🇬🇧